Jessica Wants You To Drink Beer

Well, not just any beer, mind you. Jessica Simpson wants you to drink a Stampede Light Plus. The newly crowned country crooner just signed on to become the new spokesperson for Stampede Brewing Company, based in Dallas, TX. Full financial terms were not disclosed, but the Dallas Morning News reports that besides appearing in their ads, Jessica is taking a 15 percent stake in the brewer. In a statement, Jessica talks about her new campaign. “As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people. Yes, I work out and take care of myself, but I also like a cold beer once in a while,” her statement reads.

Laurence Schwartz, Stampede Brewing’s president and chief executive officer, is very excited about having Jessica as the company’s new spokeswoman. “She’s the face of the brand now,” says Schwartz. “Jessica is America’s sweetheart and an internationally known entertainer who takes care of herself. You can see it in her smile, her skin, her confidence and her obvious physical fitness.” Yes, yes. And I’m sure beer is the perfect thing to maintain all that health. Don’t you just love advertising?

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